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Tuesday, September 28, 2010

Riveted Jeans

Dry goods merchant Levi Strauss was selling blue jeans under the "Levi's" brand to the mining communities of California in the 1850s. One of Strauss' customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from the Levi Strauss & Co. wholesale house. After one of Davis' customers kept buying cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the top of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they both go into business together. After Strauss accepted Davis's offer, the two men received U.S. Patent 139,121, for an "Improvement in Fastening Pocket-Openings," on May 20, 1873.

In 1885 jeans could be bought in the US for $1.50 (approximately $36 today). Today, an equivalent pair of jeans can be purchased for around $30 to $50, but more stylish pairs can cost much more. Many brands of jeans are currently available for much less.

Monday, September 27, 2010

Jeans Tradition


Traditionally, jeans are dyed to a blue color using indigo dye. Some colors that can be achieved however are pink, blue, yellow, black, and white. These colors are achieved by coloring other fabrics to resemble jeans. Approximately 20 million tons of indigo are produced annually for this purpose, though only a few grams of the dye are required for each pair of these trousers.


In the 1970s Hal Burgess first marketed "pre-washed" jeans. He was a salesman for his father, who owned a large jeans manufacturing company in Cartersville, Georgia. While on a sales trip, there was a flood in the hotel room where Burgess was storing jeans. He asked the hotel owner if he could rent out the pool to wash the flooded jeans. The jeans shrunk but Hal decided to market them as 'pre-washed' jeans and sold them two sizes smaller than they were initially labeled. This was the first time 'pre-shrunk' jeans were marketed.

Source Wikipedia

Sunday, September 26, 2010

History Of Jeans

In popular culture

Copper rivets for reinforcing pockets are a characteristic feature of blue jeans.

The blue denim fabric of jeans
Initially, jeans were simply sturdy trousers worn by workers, especially in the factories during World War II. During this period, men's jeans had the zipper down the front, whereas women's jeans had the zipper down the right side. By the 1960s, both men's and women's jeans had thezipper down the front. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss denominated its flagship product "waist overalls" rather than "jeans".
Jeans (by then known as dungarees), along with light-blue stenciled cambric shirts, became part of the official working uniform of the United States Navy in the first part of the 20th Century. A working uniform was selected to protect traditional uniforms from becoming soiled or torn in the ship's rugged working environment, leaving them for ceremonial occasions. They were first issued in 1901, and were originally straight-legged but by the mid-20th century the trousers became Boot-cut style to permit ventilation in the ship's hotter working environments.
The same type of uniform consisting of jeans and chambray tops was issued as prison uniforms in some correctional facilities mainly because of the durability and low-maintenance of denim which was deemed suitable for the rugged manual labor carried-out by inmates. A popular example of the use of denim as prison wear can be seen in the film Cool Hand Luke.
After James Dean popularized them in the movie Rebel Without a Cause, wearing jeans by teenagers and young adults became a symbol of youth rebellion during the 1950s. Because of this, they were sometimes banned in theaters, restaurants and schools.
During the sixties the wearing of jeans became more acceptable, and by the seventies it had become general fashion in the United States for casual wear.
In the 1970's the denim and textiles industry introduced the stone-washing technique developed by GWG (Great Western Garment Co.). Donald Freeland of Edmonton, Alberta pioneered the method, which helped to bring denim to a larger and more versatile market. Acceptance of jeans continued through the 1980's and 1990's to the point where jeans are now a wardrobe staple, with the average North American owning seven pairs.

P.S.: Source here

Friday, September 17, 2010


Fashion, a general term for the style and custom prevalent at a given time, in its most common usage refers to costume or clothing style.

The more technical term, costume, has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it.

This linguistic switch is due to the fashion plates which were produced during the Industrial Revolution, showing the latest designs. For a broad cross-cultural look at clothing and its place in society, refer to the entries for clothing, costume and fabrics.

Monday, September 13, 2010

Clothing Store Online Open Now is a Clothing Store Online, offers designer wear from some of the best designers based worldwide. offers modern, refined clothing for men and clothing for women, plus shoes and accessories.

Now also offering the most sizes for Petites, Women's Tall and Men's Big and Tall styles, available only online.

We offer what you want to wear. JeansPilot is the best choice, buy jeans online now!

Thursday, September 2, 2010

Shoes Fashion 2010

Shoe fashion trends for Fall 2009 - Winter 2010 differ from previous trends with strictness of forms and colors. The new season seems to be much more ‘practical’ than last Fall/Winter 2008/2009 shoe trend.

There are no more strange forms, motley palette and huge elements. Now couturiers choose quality, simplicity and style.

Of course some fashion designers presented their extravagant lines of footwear as well, but in the time of economic decline it looks defiant.

Try to choose easy-to-wear styles. Currently timeless footwear is top trendy.

The colour palette for the coming cold season looks dark, nearly mystic. You  are welcome to visit our store.