T-Shirt Trends

Trends

T-shirts were originally worn as undershirts. Now T-shirts are worn frequently as the only piece of clothing on the top half of the body, other than possibly a bra or an undershirt (vest). T-shirts have also become a medium for self-expression and advertising, with any imaginable combination of words, art and even photographs on display.
A T-shirt typically extends to the waist. Variants of the T-shirt, like the tank top, crew neck, A-shirt (with the nickname "wife beater"), muscle shirt, scoop neck, and the V-neck have been developed. Hip hop fashion calls for "tall-T" T-shirts which may extend down to the knees. A 1990s trend in women's clothing involved tight-fitting "cropped" T-shirts that are short enough to reveal the midriff. Another popular trend is wearing a "long-sleeved T-shirt", then putting a short-sleeved T-shirt of a different color over the long-sleeved shirt; this is known as "layering".

Decoration

An example of a tie-dyed T-shirt.

Mexican-American teenagers at a Los Angeles high school, 1974. All are wearing T-shirts; the one on the far left has a hand-written slogan.

In the early 1950s several companies based in Miami, Florida, started to decorate T-shirts with different resort names and various characters. The first company was Tropix Togs, under founder Sam Kantor, in Miami. They were the original license for Walt Disney characters that included Mickey Mouse and Davy Crockett. Later other companies expanded into the T-shirt printing business that included Sherry Manufacturing Company also based in Miami. Sherry started in 1948 by its owner and founder Quinton Sandler as a screen print scarf business and evolved into one of the largest screen printed resort and licensed apparel companies in the United States.
In 1959, plastisol, a more durable and stretchable ink, was invented, allowing much more variety in T-shirt designs.
In the 1960s, the ringer T-shirt appeared and became a staple fashion for youth and rock-n-rollers. The decade also saw the emergence of tie-dyeing and screen-printing on the basic T-shirt. In the late 1960s Richard Ellman, Robert Tree, Bill Kelly, and Stanley Mouse set up the Monster Company in Mill Valley, California, to produce fine art designs expressly for T-shirts. Monster T-shirts often feature emblems and motifs associated with the Grateful Dead and marijuana culture. Additionally, one of the most popular symbols to emerge out of the political turmoil of 1960s were T-shirts bearing the face of Marxist revolutionary Che Guevara.
The most common form of commercial T-shirt decoration is screen-printing. In screen-printing, a design is separated into individual colors. Plastisol or water based inks are applied to the shirt through mesh screens which limits the areas where ink is deposited. In most commercial T-shirt printing, the specific colors in the design are used. To achieve a wider color spectrum with a limited number of colors, process printing (using only magenta, yellow and black ink) or simulated process (using only white, black, red, green, blue, and gold ink) is effective. Process printing is best suited for light colored shirts. Simulated process is best suited for dark colored shirts. Very few companies continue to use water-based inks on their shirts. The majority of other companies that create shirts prefer to use plastisol due to the ability to print on varying colors without the need for color adjustment at the art level.
Specialty inks trend in and out of fashion and include; shimmer, puff, discharge and chino based inks. A metallic foil can be heat pressed and stamped onto any plastisol ink. When combined with shimmer ink, metallics give a mirror like effect wherever the previously screened plastisol ink was applied. Specialty inks are more expensive to purchase as well as screen and tend to appear on garments in boutiques.
Other methods of decoration used on T-shirts include airbrush, applique, embroidery, impressing or embossing and the ironing on of either flock lettering, heat transfers, or dye-sublimation transfers. Laser printers are capable of printing on plain paper using a special toner containing sublimation dyes which can then be permanently heat-transferred to T-shirts.
In the 1980s, thermochromatic dyes were used to produce T-shirts that changed color when subjected to heat. The Global Hypercolour brand of these was a common sight on the streets of the UK for a few years, but has since mostly disappeared. These were also very popular in the United States among teenagers in the late 1980s. A downside of color-change garments is that the dyes can easily be damaged, especially by washing in warm water, or dye other clothes during washing.
At the turn of the 21st century, designing custom T-shirts online became more popular. Popular websites began to use digital printing (such as Direct to Garment or DTG printing) to allow customers to design their own T-shirts online with no minimum orders. In the beginning, DTG could not print well on dark garments; however, with the help of some online T-Shirt retailers, printer manufacturers such as T-Jet have all but perfected the process, providing consumers with many more printing options

T-Shirts

A T-shirt with a protest art message on it in the mid-2000s.

The T-shirt evolved from undergarments used in the 19th century, through cutting the one-piece "union suit" underwear into separate top and bottom garments, with the top long enough to tuck under the waistband of the bottoms. T-shirts, with and without buttons, were adopted by miners and stevedores during the late 19th century as a convenient covering for hot environments.
T-shirts, as a slip on garment without buttons, originally became popular in the United States when they were issued by the U.S. Navy during or following the Spanish American War. These were a crew-necked, short-sleeved, white cotton undershirt to be worn under a uniform. It became common for sailors and Marines in work parties, the early submarines, and tropical climates to remove their uniform "jacket", wearing (and soiling) only the undershirt. It is possible that the Navy uniform boards first discovered the T-shirt by watching dock crews.
Named the T-shirt due to the shape of the garment's outline, they soon became popular as a bottom layer of clothing for workers in various industries, including agriculture. The T-shirt was easily fitted, easily cleaned, and inexpensive, and for this reason, it became the shirt of choice for young boys (perhaps more the choice of their mothers than of the boys themselves). Boys' shirts were made in various colors and patterns.
By the time of the Great Depression, the T-shirt was often the default garment to be worn when doing farm or ranch chores, as well as other times when modesty called for a torso covering but conditions called for lightweight fabrics.
Following World War II it became common to see veterans wearing their uniform trousers with their T-shirts as casual clothing, and they became even more popular after Marlon Brando wore one in A Streetcar Named Desire, finally achieving status as fashionable, stand-alone, outer-wear garments.
In today, many notable and memorable t-shirts produced in the 1970s have now become ensconced in pop culture.
Examples include the bright yellow happy face t shirts, the Rolling Stones tops with their tongues sticking out, and of course, the iconic "I ♥ N Y.”
Another popular shirt design among tourists is the funny phrase, “My parents went to ______ (name of place), and all I got was this lousy shirt!.”
They can also be used to carry commercial advertising, souvenir messages and protest art messages.

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Gucci Brand

Gucci was founded in 1921 by Guccio Gucci. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's products. In 1947, Gucci introduced the Bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal horsebit.
His wife Aida Calvelli had a large family, though only the sons—Vasco, Aldo, Ugo, and Rodolfo—would play a role in leading the company. After Guccio's death in 1953, Aldo helped lead the company to a position of International prominence, opening the company’s first boutique in New York. Rodolfo initially tried to start an acting career as a matinee idol but soon returned to help direct the company. Even in Gucci’s fledgling years, the family was notorious for its ferocious infighting. Disputes regarding inheritances, stock holdings, and day-to-day operations of the stores often divided the family and led to alliances. Gucci expanded overseas, board meetings about the company’s future often ended with tempers flaring and luggage and purses flying. Gucci targeted the Far East for further expansion in the late 1960s, opening stores in Hong Kong and Tokyo. At that time, the company also developed its famous GG logo (Guccio Gucci's initials), the Flora silk scarf (worn prominently by Hollywood actress Grace Kelly), and the Jackie O shoulder bag, made famous by Jackie Kennedy, the wife of U.S. President John F. Kennedy.
Gucci remained one of the premier luxury goods establishments in the world until the late 1970s, when a series of disastrous business decisions and family quarrels brought the company to the verge of bankruptcy. At the time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though Rodolfo contributed less to the company than Aldo and his sons did.At this time Aldo initiate his grandson Uberto Gucci to join the family company , where in the 1984, takes the leads as VicePresident in the GUCCI PARFUMES BRANCH. In 1979, Aldo developed the Gucci Accessories Collection, or GAC, intended to bolster the sales for the Gucci Perfumes sector, which his sons controlled. GAC consisted of small accessories, such as cosmetic bags, lighters, and pens, which were priced at considerably lower points than the other items in the company’s accessories catalogue. Aldo relegated control of Perfumes to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company.
Though the Gucci Accessories Collection was well received, it proved to be the force that brought the Gucci dynasty crashing down. Within a few years, the Perfumes division began outselling the Accessories division. The newly-founded wholesaling business had brought the once-exclusive brand to over a thousand stores in the United States alone with the GAC line, deteriorating the brand’s standing with fashionable customers. "In the 1960s and 1970s," writes Vanity Fair editor Graydon Carter, "Gucci had been at the pinnacle of chic, thanks to icons such as Audrey Hepburn, Grace Kelly, and Jacqueline Onassis. But by the 1980s, Gucci had lost its appeal, becoming a tacky airport brand."
Soon, cheap knockoffs of Gucci wares had appeared on the market, further tarnishing the Gucci name. Meanwhile, infighting was taking its toll on the operations of the company back in Italy: Rodolfo and Aldo squabbled over the Perfumes division, of which Rodolfo controlled a meager 20% stake. Meanwhile, when Paolo Gucci, Aldo's son, proposed a cheaper version of the brand called 'Gucci Plus' in 1983 he fell out with the family. There was a boardroom quarrel that ended in a fistfight, and Paolo was reportedly knocked senseless by a telephone answering machine in the hand of one of his brothers. In return he reported his own father for tax evasion to the United States revenue, and Aldo was convicted and imprisoned on the testimony of his own son. By now, the outrageous headlines of gossip magazines generated as much publicity for Gucci as its designs.
Rodolfo’s death in 1983 caused a major shakeup in the company when he left his 50% stake in Gucci to his son, Maurizio Gucci. Maurizio allied with Aldo’s son Paolo to gain control of the Board of Directors and established the Gucci Licensing division in the Netherlands for this purpose. Following the decision, the rest of the family left the company except for Aldo Grandson Uberto that was the only young Gucci generation involved in the family business. Maurizio sought to bury the fighting that had torn the company and his family apart and turned to talent outside of the company for Gucci’s future.

Riveted Jeans

Dry goods merchant Levi Strauss was selling blue jeans under the "Levi's" brand to the mining communities of California in the 1850s. One of Strauss' customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from the Levi Strauss & Co. wholesale house. After one of Davis' customers kept buying cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the top of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they both go into business together. After Strauss accepted Davis's offer, the two men received U.S. Patent 139,121, for an "Improvement in Fastening Pocket-Openings," on May 20, 1873.

In 1885 jeans could be bought in the US for $1.50 (approximately $36 today). Today, an equivalent pair of jeans can be purchased for around $30 to $50, but more stylish pairs can cost much more. Many brands of jeans are currently available for much less.

Jeans Tradition

Dyeing

Traditionally, jeans are dyed to a blue color using indigo dye. Some colors that can be achieved however are pink, blue, yellow, black, and white. These colors are achieved by coloring other fabrics to resemble jeans. Approximately 20 million tons of indigo are produced annually for this purpose, though only a few grams of the dye are required for each pair of these trousers.

Pre-shrunk

In the 1970s Hal Burgess first marketed "pre-washed" jeans. He was a salesman for his father, who owned a large jeans manufacturing company in Cartersville, Georgia. While on a sales trip, there was a flood in the hotel room where Burgess was storing jeans. He asked the hotel owner if he could rent out the pool to wash the flooded jeans. The jeans shrunk but Hal decided to market them as 'pre-washed' jeans and sold them two sizes smaller than they were initially labeled. This was the first time 'pre-shrunk' jeans were marketed.

Source Wikipedia

History Of Jeans

In popular culture

Copper rivets for reinforcing pockets are a characteristic feature of blue jeans.

The blue denim fabric of jeans

Initially, jeans were simply sturdy trousers worn by workers, especially in the factories during World War II. During this period, men's jeans had the zipper down the front, whereas women's jeans had the zipper down the right side. By the 1960s, both men's and women's jeans had thezipper down the front. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss denominated its flagship product "waist overalls" rather than "jeans".

Jeans (by then known as dungarees), along with light-blue stenciled cambric shirts, became part of the official working uniform of the United States Navy in the first part of the 20th Century. A working uniform was selected to protect traditional uniforms from becoming soiled or torn in the ship's rugged working environment, leaving them for ceremonial occasions. They were first issued in 1901, and were originally straight-legged but by the mid-20th century the trousers became Boot-cut style to permit ventilation in the ship's hotter working environments.

The same type of uniform consisting of jeans and chambray tops was issued as prison uniforms in some correctional facilities mainly because of the durability and low-maintenance of denim which was deemed suitable for the rugged manual labor carried-out by inmates. A popular example of the use of denim as prison wear can be seen in the film Cool Hand Luke.

After James Dean popularized them in the movie Rebel Without a Cause, wearing jeans by teenagers and young adults became a symbol of youth rebellion during the 1950s. Because of this, they were sometimes banned in theaters, restaurants and schools.

During the sixties the wearing of jeans became more acceptable, and by the seventies it had become general fashion in the United States for casual wear.

In the 1970's the denim and textiles industry introduced the stone-washing technique developed by GWG (Great Western Garment Co.). Donald Freeland of Edmonton, Alberta pioneered the method, which helped to bring denim to a larger and more versatile market. Acceptance of jeans continued through the 1980's and 1990's to the point where jeans are now a wardrobe staple, with the average North American owning seven pairs.

P.S.: Source here

Fashion

Fashion, a general term for the style and custom prevalent at a given time, in its most common usage refers to costume or clothing style.

The more technical term, costume, has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it.

This linguistic switch is due to the fashion plates which were produced during the Industrial Revolution, showing the latest designs. For a broad cross-cultural look at clothing and its place in society, refer to the entries for clothing, costume and fabrics.