Gucci Brand

Gucci was founded in 1921 by Guccio Gucci. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's products. In 1947, Gucci introduced the Bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal horsebit.
His wife Aida Calvelli had a large family, though only the sons—Vasco, Aldo, Ugo, and Rodolfo—would play a role in leading the company. After Guccio's death in 1953, Aldo helped lead the company to a position of International prominence, opening the company’s first boutique in New York. Rodolfo initially tried to start an acting career as a matinee idol but soon returned to help direct the company. Even in Gucci’s fledgling years, the family was notorious for its ferocious infighting. Disputes regarding inheritances, stock holdings, and day-to-day operations of the stores often divided the family and led to alliances. Gucci expanded overseas, board meetings about the company’s future often ended with tempers flaring and luggage and purses flying. Gucci targeted the Far East for further expansion in the late 1960s, opening stores in Hong Kong and Tokyo. At that time, the company also developed its famous GG logo (Guccio Gucci's initials), the Flora silk scarf (worn prominently by Hollywood actress Grace Kelly), and the Jackie O shoulder bag, made famous by Jackie Kennedy, the wife of U.S. President John F. Kennedy.
Gucci remained one of the premier luxury goods establishments in the world until the late 1970s, when a series of disastrous business decisions and family quarrels brought the company to the verge of bankruptcy. At the time, brothers Aldo and Rodolfo controlled equal 50% shares of the company, though Rodolfo contributed less to the company than Aldo and his sons did.At this time Aldo initiate his grandson Uberto Gucci to join the family company , where in the 1984, takes the leads as VicePresident in the GUCCI PARFUMES BRANCH. In 1979, Aldo developed the Gucci Accessories Collection, or GAC, intended to bolster the sales for the Gucci Perfumes sector, which his sons controlled. GAC consisted of small accessories, such as cosmetic bags, lighters, and pens, which were priced at considerably lower points than the other items in the company’s accessories catalogue. Aldo relegated control of Perfumes to his son Roberto in an effort to weaken Rodolfo’s control of the overall operations of the company.
Though the Gucci Accessories Collection was well received, it proved to be the force that brought the Gucci dynasty crashing down. Within a few years, the Perfumes division began outselling the Accessories division. The newly-founded wholesaling business had brought the once-exclusive brand to over a thousand stores in the United States alone with the GAC line, deteriorating the brand’s standing with fashionable customers. "In the 1960s and 1970s," writes Vanity Fair editor Graydon Carter, "Gucci had been at the pinnacle of chic, thanks to icons such as Audrey Hepburn, Grace Kelly, and Jacqueline Onassis. But by the 1980s, Gucci had lost its appeal, becoming a tacky airport brand."
Soon, cheap knockoffs of Gucci wares had appeared on the market, further tarnishing the Gucci name. Meanwhile, infighting was taking its toll on the operations of the company back in Italy: Rodolfo and Aldo squabbled over the Perfumes division, of which Rodolfo controlled a meager 20% stake. Meanwhile, when Paolo Gucci, Aldo's son, proposed a cheaper version of the brand called 'Gucci Plus' in 1983 he fell out with the family. There was a boardroom quarrel that ended in a fistfight, and Paolo was reportedly knocked senseless by a telephone answering machine in the hand of one of his brothers. In return he reported his own father for tax evasion to the United States revenue, and Aldo was convicted and imprisoned on the testimony of his own son. By now, the outrageous headlines of gossip magazines generated as much publicity for Gucci as its designs.
Rodolfo’s death in 1983 caused a major shakeup in the company when he left his 50% stake in Gucci to his son, Maurizio Gucci. Maurizio allied with Aldo’s son Paolo to gain control of the Board of Directors and established the Gucci Licensing division in the Netherlands for this purpose. Following the decision, the rest of the family left the company except for Aldo Grandson Uberto that was the only young Gucci generation involved in the family business. Maurizio sought to bury the fighting that had torn the company and his family apart and turned to talent outside of the company for Gucci’s future.

Riveted Jeans

Dry goods merchant Levi Strauss was selling blue jeans under the "Levi's" brand to the mining communities of California in the 1850s. One of Strauss' customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from the Levi Strauss & Co. wholesale house. After one of Davis' customers kept buying cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the top of the button fly. Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they both go into business together. After Strauss accepted Davis's offer, the two men received U.S. Patent 139,121, for an "Improvement in Fastening Pocket-Openings," on May 20, 1873.

In 1885 jeans could be bought in the US for $1.50 (approximately $36 today). Today, an equivalent pair of jeans can be purchased for around $30 to $50, but more stylish pairs can cost much more. Many brands of jeans are currently available for much less.

Jeans Tradition

Dyeing

Traditionally, jeans are dyed to a blue color using indigo dye. Some colors that can be achieved however are pink, blue, yellow, black, and white. These colors are achieved by coloring other fabrics to resemble jeans. Approximately 20 million tons of indigo are produced annually for this purpose, though only a few grams of the dye are required for each pair of these trousers.

Pre-shrunk

In the 1970s Hal Burgess first marketed "pre-washed" jeans. He was a salesman for his father, who owned a large jeans manufacturing company in Cartersville, Georgia. While on a sales trip, there was a flood in the hotel room where Burgess was storing jeans. He asked the hotel owner if he could rent out the pool to wash the flooded jeans. The jeans shrunk but Hal decided to market them as 'pre-washed' jeans and sold them two sizes smaller than they were initially labeled. This was the first time 'pre-shrunk' jeans were marketed.

Source Wikipedia

History Of Jeans

In popular culture

Copper rivets for reinforcing pockets are a characteristic feature of blue jeans.

The blue denim fabric of jeans

Initially, jeans were simply sturdy trousers worn by workers, especially in the factories during World War II. During this period, men's jeans had the zipper down the front, whereas women's jeans had the zipper down the right side. By the 1960s, both men's and women's jeans had thezipper down the front. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss denominated its flagship product "waist overalls" rather than "jeans".

Jeans (by then known as dungarees), along with light-blue stenciled cambric shirts, became part of the official working uniform of the United States Navy in the first part of the 20th Century. A working uniform was selected to protect traditional uniforms from becoming soiled or torn in the ship's rugged working environment, leaving them for ceremonial occasions. They were first issued in 1901, and were originally straight-legged but by the mid-20th century the trousers became Boot-cut style to permit ventilation in the ship's hotter working environments.

The same type of uniform consisting of jeans and chambray tops was issued as prison uniforms in some correctional facilities mainly because of the durability and low-maintenance of denim which was deemed suitable for the rugged manual labor carried-out by inmates. A popular example of the use of denim as prison wear can be seen in the film Cool Hand Luke.

After James Dean popularized them in the movie Rebel Without a Cause, wearing jeans by teenagers and young adults became a symbol of youth rebellion during the 1950s. Because of this, they were sometimes banned in theaters, restaurants and schools.

During the sixties the wearing of jeans became more acceptable, and by the seventies it had become general fashion in the United States for casual wear.

In the 1970's the denim and textiles industry introduced the stone-washing technique developed by GWG (Great Western Garment Co.). Donald Freeland of Edmonton, Alberta pioneered the method, which helped to bring denim to a larger and more versatile market. Acceptance of jeans continued through the 1980's and 1990's to the point where jeans are now a wardrobe staple, with the average North American owning seven pairs.

P.S.: Source here

Fashion

Fashion, a general term for the style and custom prevalent at a given time, in its most common usage refers to costume or clothing style.

The more technical term, costume, has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it.

This linguistic switch is due to the fashion plates which were produced during the Industrial Revolution, showing the latest designs. For a broad cross-cultural look at clothing and its place in society, refer to the entries for clothing, costume and fabrics.

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Shoes Fashion 2010

Shoe fashion trends for Fall 2009 - Winter 2010 differ from previous trends with strictness of forms and colors. The new season seems to be much more ‘practical’ than last Fall/Winter 2008/2009 shoe trend.

There are no more strange forms, motley palette and huge elements. Now couturiers choose quality, simplicity and style.

Of course some fashion designers presented their extravagant lines of footwear as well, but in the time of economic decline it looks defiant.

Try to choose easy-to-wear styles. Currently timeless footwear is top trendy.

The colour palette for the coming cold season looks dark, nearly mystic. You  are welcome to visit our store.